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Chillax and relax. You have landed in the new realms of beauty.
Celebrating Black Representation
With the rise of social movements like #BlackGirlMagic and #MelaninPoppi, the industry is slowly recognising the importance of embracing and celebrating the beauty of all skin tones. Representation matters – it has a profound impact on our self-esteem and confidence of individuals. We feel empowered and validated when black consumers see themselves represented in the beauty industry.